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Product Description

The Omni-Channel Marketing Platform (OCMP) combines multiple products in one central platform to manage digital touchpoints efficiently, deliver content, and analyze data. The focus is on connecting different channels and creating a seamless user experience from the first interaction through to analysis.

The following products make up OCMP:

  • Smart WiFi
  • Smart Screen
  • Smart App
  • Smart Ads
  • Smart Mobility

Smart WiFi​

More information: https://ocmp.cloud/en/smart-wifi/

Smart WiFi enables interaction with users through a WiFi network. At its core is the use of captive portals as a digital entry point where content can be delivered while data is collected at the same time. This allows companies not only to provide internet access, but also to actively use it for marketing, communication, and analysis.

Campaigns can be created and managed centrally via the platform. Content such as images, videos, or forms can be integrated directly into the login process and controlled based on time and location. This creates a flexible system that is suitable for both simple access scenarios and more complex campaigns.

At the same time, Smart WiFi provides detailed insights into user behavior. The analysis includes usage times, device types, and interactions within campaigns. These insights can be used to optimize content in a targeted way and to evaluate the success of individual measures.

Smart Screen​

More information: https://ocmp.cloud/en/smart-screen/

Smart Screen extends the platform by enabling centralized content delivery to displays. Existing screens can be integrated and controlled through OCMP, so content no longer has to be maintained locally but can instead be managed centrally and distributed automatically.

Content is created directly within the platform. Different media types can be combined to create dynamic and varied content. Schedules and rules ensure that content is displayed at the right time and in the right place.

This centralized approach creates a consistent digital signage system that can be used for both marketing and internal communication. Content can be updated quickly, ensuring a high degree of flexibility in delivery.

Smart App​

More information: https://ocmp.cloud/en/smart-app/

Smart App integrates OCMP functions directly into existing mobile applications. Through an SDK, the platform can be embedded into apps so that content and campaigns can also be delivered within the app itself.

A key element is the ability to address users directly inside the app. Content can be displayed in a personalized and context-based way, creating closer interaction. At the same time, the integration enables automatic connections to WiFi networks, making access easier for users.

Analysis is also a central focus here. Interactions within the app are tracked and evaluated, making it clear which content is used and how users behave within the application.

Smart Ads​

More information: https://ocmp.cloud/en/smart-ads/

Smart Ads extends the platform with the targeted delivery of advertising content across multiple channels. The solution is designed to manage campaigns centrally and to deliver content tailored to target groups, locations, and time periods.

By connecting Smart Ads with the other OCMP modules, advertising content can be integrated directly into existing touchpoints. Ads can appear, for example, in the WiFi login, on screens, or within apps, ensuring consistent delivery across multiple channels.

Control is handled centrally via the platform, allowing campaigns to be adjusted and optimized flexibly. At the same time, Smart Ads provides the data required to assess campaign performance and make its impact measurable.

Smart Mobility​

More information: https://ocmp.cloud/en/smart-mobility/

Smart Mobility extends the platform with functions for processing and analyzing mobility data. Its core purpose is the collection and evaluation of movement data, for example from vehicles or other mobile units.

The data is processed in real time and can be visualized in dashboards. This creates an overview of locations, capacity utilization, and usage that can be used for planning and control. At the same time, different data sources can be combined to create a more comprehensive picture.

By integrating this functionality into OCMP, the data can not only be analyzed but also used directly for content delivery. This creates a connection between mobility data and digital touchpoints, enabling new use cases.